5 Tips to Increase eCommerce Product Photography

If you are the owner of an online store, it would be essential to have great product photography. In fact, it has been shown that product photography can be a key factor in increasing sales. This is because it's often the first thing that potential customers see, and if they don't like what they see, they won't bother clicking through to learn more about your product. According to Etsy, 90% of online shoppers say that photo quality is the most important factor in an online sale. 

At Invensis, we have a team of experienced product photographers who can help you take your eCommerce business to the next level. That's the reason we have brought forward some of our top eCommerce and product photography tips to help increase sales! Our aim is to give you the resources needed to produce high-quality product photos that will help in increasing your conversion rate and boost your sales.

Product Photography - Introduction

Product photography refers to the art of capturing images of products that are being sold. It can be done with a digital camera, smartphone, or even a traditional film camera. Product photos are important because they give potential customers a good idea of the product and how it works.

It is a vital part of both online and offline marketing and selling strategies. A finely edited product photo can differentiate a customer buying your product or passing it by.

Product photography is not just about taking pretty pictures, though. There are a few technical aspects that need to be considered in order to take great product photos.

Online retailers utilize product eCommerce and product photography for online and offline marketing activities like:

• Landing pages
• Websites
• eCommerce stores
• Magazine ads
• Digital ads
• Catalogs
• Flyers
• Leaflets
• Brochures

In today's digital world, product photography has become even more important. With the rise of social media, online shopping, and mobile commerce, product photos are now being seen by millions of people every day. That's why it's important to ensure your product photos are high-quality and professional.

Our e-commerce photo editing services ensure that your product photos are of the highest quality. We can help you with product photography if you don't have the time or resources to do it yourself.

What are the Different Types of eCommerce Product Image?

There are different types of product photos that you can take, depending on what type of product you're selling.

1. Product Shots: These are close-up shots of the product itself. They should be clear and well-lit so that potential customers can see all the details.
2. Model Shots: These photos show the product being used by a model. This way, you can show potential customers how the product can be used in real life.
3. Lifestyle Shots: Lifestyle shots show the product being used in a natural setting. For example, if you're selling a piece of jewelry, you might take a photo of it worn by someone at a party or on the beach.
4. Action Shots: Action shots show the product in use. They're a great way to showcase the features of the products to potential customers and how it works. In fact, “78% of online shoppers (ref: LinkedIn) want photographs to bring products to life”.
5. How-To Shots: How-to shots are action shots that show potential customers how to use the product. They can be helpful for products that are difficult to use or have many features.

Before you begin capturing images, it's important to understand the type of image you need. Different types of products will require different types of photos. Once you know what kind of photo you need, you can start planning your shoot.

Planning Your Shoot

Once you know what kind of photo you need, it's time to start planning your shoot. This is where you'll decide what kind of background, lighting, and props you'll need.

Background:

The background of your product photo should be simple and uncluttered. A plain white background is often the best choice, but you can also use a solid color or a textured surface. For instance, if you're selling a piece of jewelry, you might want to take a photo of it on a velvet surface. On the other end, just in case if you're selling a piece of furniture, you might want to take a photo of it in front of a window.

Lighting:

Lighting is one of the most important aspects of product photography. Poor lighting can make even the best products look bad. When setting up your lights, try to create a soft, diffused light. This will help avoid harsh shadows and glare. Following are three things to consider when setting up your lighting:

1. The type of light: You'll need to decide whether you want to use natural light or artificial light. Natural light is often the best choice, but it can be difficult to control. Artificial light gives you more control, but it can be more expensive. For example, if you're taking a photo of a piece of jewelry, you might want to use natural light. But if you're taking a photo of a piece of furniture, you might want to use artificial light.

2. The direction of light: The direction of light can greatly impact the way your product looks. When taking product photos, it's often best to place your subject in front of a window so the light is coming from behind. This will help create a soft, diffused light that will make your product look its best. In simple terms, the light should be coming from behind the camera, so it shines on the product. This will give your product photos a bright and airy look.

3. The intensity of the light: The light should be bright enough to illuminate the product but not so bright that it washes out the details. For instance, if you're taking a photo of a piece of jewelry, you don't want the light to be so bright that it reflects off the surface and makes it difficult to see the details

Props:

Props are optional, but they can be a great way to add interest to your product photos. For example, if you're selling a piece of jewelry, you might want to take a photo of it on a model or in front of a mirror. Or if you're selling a piece of furniture, you might want to take a photo of it with someone sitting on it. Just don't use too many props, as they can clutter up the photo and take away from the product itself.

Photography Guidelines for Consistency

If you plan on using product photos on your website or in your marketing materials, it's important to be consistent with the style of your photos. When choosing photos for your website or marketing materials, keep the following guidelines in mind:

Color Scheme

Choose a color scheme for your product photos and stick to it. For example, you might want to use all-white backgrounds or all-black backgrounds. Or you might want to use a mix of both.

File format

Save all of your product photos in the same file format. For example, you might want to use JPEGs or PNGs.

Shadows

If you plan on using shadows in your product photos, be sure to use the same type of shadow for all of your photos. For example, you might want to use a drop shadow or a soft shadow.

Saturation and Composition

Saturation is the amount of color in an image. When editing your product photos, be sure to use the same saturation level for all of your photos. This will help create a cohesive look for your website or marketing materials.

Composition is the way the elements in an image are arranged. When taking product photos, be sure to compose each photo in a similar way. For example, you might want to center the product in the frame or place it off to one side.

Focal Length

The focal length is the distance between the camera and the subject. When taking product photos, be sure to use the same focal length for all of your photos. This will help you make a cohesive look for your website or marketing materials.

Background

The background of your product photo can have a big impact on the overall look of the image. When taking product photos, be sure to use the same type of background for all of your photos. For example, you might want to use a solid color background or a textured background.

Editing

Be sure to edit your product photos consistently. This means using the same editing software, such as Adobe Photoshop and applying the same types of edits to all of your photos.

Location and Context

The location of your product photo can help set the tone for the image. For example, if you're clicking a photo of a piece of jewelry, you might want to take it in front of a mirror or on a model. If you're taking a photo of a piece of furniture, you might want to take it in front of a window or in an empty room.

The context of your product photo is the other elements that are in the frame, such as props or background objects. When taking product photos, be sure to use the same type of context for all of your photos. This will help in creating a cohesive look for your website or marketing materials.

Why Choose Invensis?

If you're looking for a professional eCommerce and product photography service, Invensis is perfect. We have 15 years of experience in photography, and we offer a wide range of services, such as portrait retouching services, image clipping services, wedding photo retouching services, stock photo retouching services, fashion photo editing services, jewelry photo editing services, and so on. We also offer competitive pricing and quick turnaround times.

Invensis offers many benefits that make it the perfect choice for your ecommerce and product photography needs, such as:

• Experience: With 15 years of experience in photography, Invensis is a trusted name in the industry.
• Services: We offer a wide range of services, from product photos to lifestyle photos. We can even create custom graphics and logos.
• Pricing: We offer competitive pricing for our services.
• Turnaround time: We respect the importance of quick turnaround times. That's why we guarantee that your photos will be ready within 24 hours.

Contact us to learn more about our services or to request a quote. You won't be disappointed!

To Conclude

eCommerce and Product Photography has come a long way in recent years. By following the tips above, you can ensure that your photos are professional and cohesive. Invensis is the perfect choice for all of your eCommerce and Product Photography needs. We offer competitive pricing, quick turnaround times, and a wide range of services. Contact us today to learn more!

FAQs 

1. What is eCommerce and product photography?

eCommerce and product photography is the process of taking photos of products that will be sold online. This type of photography can be used for website photos or online ads.

2. What is the file format to use for my product photos?

The file format you use for your product photos will depend on the purpose of the photo. For example, if you're going to use the photo on a website, you'll want to use a JPEG file. 

3. What is the best way to take product photos?

There is no one "best" way to take product photos. However, you can use a consistent composition and focal length for all of your photos.

4. What are some common mistakes people make when taking product photos?

Some common mistakes people make when taking product photos include using the wrong file format, not paying attention to composition, and not considering the background. 

5. How can I improve my product photos?

First, be sure to use a consistent composition and focal length for all of your photos. Pay attention to the background and context of your photos. Still, have questions? Contact us today, and we'll be happy to help!