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7 SEO Tips for Photographers to Get More Exposure for Your Work

7 SEO Tips for Photographers to Get More Exposure for Your Work

7 SEO Tips for Photographers to Get More Exposure for Your Work
John Mcdermutt
November 27, 2023
7 SEO Tips for Photographers to Get More Exposure for Your Work

As a photographer, you know that getting your work seen by the right people can be tough. Since the competition is cut-throat, it's important to use every tool at your disposal to get ahead. According to HubSpot Marketing Statistics, 72% of consumers that did a local search visited a store within five miles. SEO or search engine optimization is one of the most powerful tools to establish your presence in front of more people. However, being new to SEO can be a bit daunting. Where do you even start? SEO involves a lot of complicated technical jargon, and it can be tough to know where to begin.That's where Invensis comes in. We're here to help you get started with SEO and take your photography business to the next level.

We offer a whole host of digital marketing services from SEO to PPC, SMO, Affiliate Marketing, and more. Our team of experts will work with you to develop a tailor-made plan to get your work in front of more people and help you achieve your photography goals. We have put together a list of ten SEO tips for photographers that will help you get started on the right foot. Implementing even just a few of these tips can make a big difference in how much traffic your site gets.

SEO Tips for Photographers

If you have a photography site, and it doesn’t get the visibility it needs, your website will be lost in the abyss of the web. This is where SEO comes in. 

Here are our top seven SEO tips for photographers:

Optimize your Blog Content

Make sure that your blog content is optimized for SEO. This means using the right phrases and keywords and making sure your website is easy to navigate. Keywords are the words, letters, and phrases that users type in the search engines when they're looking for information online. By providing relevant keywords in your blog posts, you can make it easier for people to find your work. So how to use the right keywords?

  • You have to think about the people and what they might search for when looking for photography services, such as yours.
  • You have to include location-based keywords when you’re trying to attract local customers.
  • Brainstorm the list of relevant keywords and sprinkle them throughout your whole blog content in a natural manner.
  • Do not stuff your blogs or articles with a lot of keywords and images because it can affect the SEO goals.

In addition to using relevant keywords, it's also important to make sure your website is easy to navigate. This means having a clear and consistent navigation bar and well-labeled pages and blog posts. If potential clients can't find what they're looking for on your site, they're likely to move on to someone else's. By optimizing your website for Google and users, you'll be more likely to attract new visitors interested in what you have to offer. Invensis houses a team of experienced and native SEO copywriters who understand how to strike the perfect balance between SEO and great copy. Our team can help you produce high-quality blog content and images that will help you attract new visitors and grow your business.

Analyze Titles and Descriptions

When people look for information online, they usually don't go beyond the first page of results. If you want your blog post to be seen, it needs to appear among the top results. 

One way to help your blog posts rank higher is by carefully crafting titles and optimized descriptions for SEO. Remember:

  • Your title represents the content of your blog post, and it should be keyword-rich. 
  • The title is one of the first things that people will see when your blog post appears in the search results. 
  • Be sure to make the title  attention-grabbing and informative.

Your description should also be keyword-rich, as well as give a brief overview of what potential readers can expect from your blog post. By taking the time to optimize these elements, you can help ensure that your blog posts get the attention they deserve.

The ideal title syntax for SEO is "Primary Keyword - Secondary Keyword | Brand Name."

For example, "Wedding Photography Tips | John Smith Photography"

The title tells the reader what they can expect to find in the blog post and includes relevant keywords. The brand name helps to establish trust and lets readers know who the blog post is coming from.

Beautify Your URL

Your URL is the address of your blog post on the internet. By taking the time to create a beautiful URL, you can make it easier for people and search engines to find your work.

An SEO-friendly URL is:

  • Short
  • Descriptive
  • Contains relevant keywords

For instance, if you have a blog post about wedding photography tips, your URL might look something like this:


Notice how the URL includes the keyword "wedding photography," as well as the photographer's name. This helps to improve both SEO and click-through rates. In addition to being keyword-rich, a URL should also be easy to remember and share. Long URLs can be confusing, and people are less likely to remember them or recommend them to others.

Optimize Headers and Subheaders

In addition to your title and description, your blog post should also include headers and subheaders. Headers are used to organize your content and make it easier for readers to find what they're looking for. Subheaders help to break up your content and make it more readable. They also provide an opportunity to include additional keywords, which can help improve your SEO.

When crafting headers and subheaders, be sure to:

  • Use relevant keywords that accurately reflect the content of your blog post.
  • Try to keep your headers short because long or convoluted headers can be confusing for readers and affect your SEO score.

For example, a blog post about wedding photography tips might have the following headers:

"Wedding Photography Tips for Beginners"

"How to Choose the Right Wedding Photographer"

"Wedding Photography Pricing Guide"

Each of these headers reflects the content of the corresponding section and includes relevant keywords. Using headers can help both readers and search engines navigate your content more easily. It's imperative to use only multiple H tags. Using multiple H tags (e.g., H1, H2, H3, H4) can help divide the content into more manageable sections. It can also improve the hierarchy and organization of your blog post.

Don't Forget Guest Posting

One of the most crucial ways to get your work in front of a new audience is by guest posting on other blogs. You're essentially borrowing someone else's platform to share your work when you guest post. To find guest posting opportunities, start by searching for blogs that are relevant to your niche. For example, if you're a wedding photographer, you might search for "wedding photography" or "wedding tips." Once you've found a few potential blogs, reach out to the author and inquire about writing a guest post.

While creating a guest post, you must:

  • Include a link back to your website or blog to drive traffic back to your site and improve your SEO score.
  • Promote your guest post on your social media channels. That will increase its reach and further boost your exposure.

Guest posting is a great way to get your work in front of a new audience. By taking the time to find relevant blogs and craft quality content, you can significantly improve your SEO score and get more exposure for your work.

Optimize Images and Website Speed

In addition to your text-based content, your website should also include images. Images can break up your content and make it more visually appealing. Moreover, well-optimized images can help improve your SEO score.

When choosing images for your site, be sure to:

  • Choose high-quality photos relevant to your blog post's content.
  • Optimize your images for both search engines and humans. This clearly means choosing descriptive file names and adding alt tags to each image.

Alt tags are short descriptions that explain what an image is. Search engines use them to understand the content of an image. Adding alt tags to your images is a quick and easy way to improve your SEO score. Moreover, it's also beneficial for people with disabilities, as it makes your content more accessible.

Finally, be sure to check the speed of your website. A slow website can hurt your SEO score and discourage potential readers from visiting your site. You can use Google's PageSpeed Insights tool to test the speed of your website and get tips on how to improve it. The ideal page loading time is two seconds or less. If your site takes longer than this time to load, you should take steps to improve its speed.

Provide Testimonials and Reviews

Testimonials help you build trust with clients and show off your work.

When requesting testimonials, be sure to ask specific questions that elicit detailed responses. For instance, you might ask,:

  •  "How did you feel about the photos I took of your wedding?" 
  • "What was your favorite part of working with me?"

You can also encourage customers to leave reviews on third-party sites like Google and Yelp, apart from testimonials. Reviews can build credibility and improve your SEO score. To get started, simply create a profile on each site and then add a link to your profile on your site. Then, customers can easily leave a review. These elements can improve your SEO score by increasing the amount of relevant content on your site.

Why Choose Invensis to Look after your SEO Needs?

Invensis is a leading SEO service provider with more than a decade of experience in the industry. We have a team of certified SEO experts and digital marketers who are well-versed in the latest techniques and trends. We offer customized SEO solutions that are designed to meet your specific needs and requirements. In addition, we also provide monthly reports that track your progress and help you measure your success. If you're looking for an experienced and reliable SEO partner, look no further than Invensis. Contact us today to learn more about our services!


SEO is a complex and ever-changing field. However, by following the tips in this blog post, you can give your photography business a boost and get more exposure for your work.


1. What is SEO?

SEO stands for "search engine optimization." It is the process of website optimization for Google to earn higher web traffic and improve the site's visibility.

2. How can my website's SEO score be improved?

Numerous aspects contribute to a website's SEO score. To improve your score, you can start by creating quality content, optimizing your images, and improving your website's speed. 

3. What is the ideal page loading time?

Your website page should generally load within 2 seconds or less. If it takes longer than this time, you should take steps to improve your website's speed.

4. How often should I update my website's content?

There is no hard-and-fast rule when it comes to how often you should update your website's content. However, a good general rule of thumb is to add new content every week.

5. How to find the right SEO expert for my photography business?

When looking for an SEO expert, it is important to choose someone with experience in the photography industry. This way, they will know your business's specific needs and requirements.



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