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Simple SEO Tips for Photography Websites: How to Increase Visibility and Traffic

Simple SEO Tips for Photography Websites: How to Increase Visibility and Traffic

Simple SEO Tips for Photography Websites: How to Increase Visibility and Traffic
John Mcdermutt
November 27, 2023
Simple SEO Tips for Photography Websites: How to Increase Visibility and Traffic

When it comes to photography websites, most people think that SEO and ranking higher in search engines is all about having great pictures. And while that’s certainly true to a certain extent, there are other factors involved as well. If you want your photography website to be successful, you need to optimize it for search engines. 

In fact, 68% of online experiences begin with a search engine! SEO experts at Invensis can help you optimize your website, ensuring that your site is easy to find and navigate for both search engines and users. If your site is well-optimized, it will rank higher in search engine results pages (SERPs), which will result in more traffic and leads.

Our experts have listed down some simple SEO tips you can implement on your photography website to increase its visibility and traffic.

What is SEO for a Photography Website?

SEO helps optimize a website to rank higher in search engine results pages. When it comes to photography websites, SEO is especially important because: 

  • It can help your site appear different and unique from the millions of other sites on the web.
  • Increase your site’s visibility.
  • Bring in more customers or clients.

However, SEO isn’t just about ranking higher in SERPs. It’s also about making sure your site is easy to find and navigate for users and search engines. For instance, you want to make sure your website is optimized for keywords related to photography.

You also want to make sure your site is mobile-friendly and loads quickly. If it’s not, users will likely leave before seeing your pictures. And if search engines can’t easily crawl and index your site, it won’t rank as high in SERPs.

In short, SEO is about making your photography website easy to find and use for both users and search engines. By doing so, you’ll increase its traffic, and leads.

What Types of SEO can you do for your Photography Website?

There are two types of SEO you can do for your photography website: 

  • On-page SEO 
  • Off-page SEO

Each type of SEO has its own set of best practices. Here’s a quick overview of each:

  1. On-page SEO is the optimization of your website’s content and design. This includes optimizing your website for specific keywords, using alt text for images, and creating easy-to-navigate pages.
  2. Off-page SEO refers to the optimization of factors that are off your website. It includes things like social media engagement and link building.

Off-page and on-page SEO are crucial for ranking higher on SERPs and driving traffic to your site. Nevertheless, if you’re just starting, you may want to focus on on-page SEO first. Then, once you’ve optimized your website’s content and design, you can start working on off-page SEO.

What are Keywords, and How do I know which Keywords are Relevant?

Keywords are words or phrases that users enter into search engines to find what they’re looking for. When it comes to photography websites, you want to make sure your site is optimized for photography-related keywords.

To find relevant keywords, you can use a keyword research tool, such as:

  • Google AdWords Keyword Planner.
  • Moz Keyword Explorer. 

Enter a few seed keywords related to your business, and the tools will generate a list of related keywords.

Check out these tips to find the right keywords:

  • Target long-tail keywords: Long-tail keywords are more specific and have less competition than short-tail keywords. For instance, “wedding photographer in Los Angeles” is a long-tail keyword
  • Find keywords with high search volume: You want to target keywords that people are searching for. For example, “photography tips” has a high search volume
  • Find keywords with low competition: Keywords with low competition are easier to rank in SERPs. However, they may also have low search volume. So, you want to find a balance between high search volume and low competition. You can regularly publish blog posts with less competitive keywords to let the search engine know what your site is about.

Once you have formed a list of relevant keywords, you can incorporate them into your website’s content and design. For instance, you can use them in your website’s title tags, meta descriptions, header tags, and image alt text.

Using relevant keywords throughout your website will make it easier for both users and search engines to find your site. And that will ultimately lead to more traffic and leads.

Creating Blog Posts for my Photography Website

One of the best methods to boost your website’s visibility and traffic is regularly publishing blog posts. Blog posts help with SEO, but they also give you a chance to showcase your photography skills.

When creating blog posts, there are a few things you want to keep in mind:

  • Use relevant keywords: As we mentioned before, you want to make sure your blog post is optimized for relevant keywords. This will help users find your post when they search for those keywords.
  • Include images: People are visual creatures and tend to engage more with content that includes images. So, be sure to include high-quality images in your blog posts.
  • Make it scannable: Online users tend to skim content rather than read it. So, make sure your blog post is easy to scan by breaking it up into smaller paragraphs and using subheadings.

If you’re unsure or don't know what to write about, consider creating a “how-to” guide or a roundup of your best work. These types of posts do well with users and search engines alike.

We have a team of experienced editors and copywriters who can help you write blog posts that are both informative and engaging.

I am a Bad Writer. How do I Improve my Writing Skills?

If you’re not a confident writer, don’t worry. There are plenty of resources to help you improve your writing skills.

Here are a few tips:

  • Start by reading: The more you read, the better your writing. Reading also helps to expand your vocabulary and learn new ways to structure sentences.
  • Keep it simple: Less is more when it boils down to writing. So use short and simple sentences rather than long and complex ones. And avoid using jargon or big words just for the sake of it.
  • Edit and proofread: Before hitting publish, take some time to edit and proofread your post. Get rid of grammatical errors or typos. And make sure the overall structure of your post makes sense.

Still Don't Want to Write? Outsource Your Blog Posts

If you’re still not confident about your writing skills or don’t have the time to write blog posts, consider outsourcing your content. There are plenty of services and freelance writers who can help you create high-quality blog posts for your site.

At Invensis, we have been in the business of content creation for over 15 years. Our team of experienced writers will research, write, and edit your blog posts to help you attract more visitors to your site.

When outsourcing your content, be sure to:

  • Give clear instructions: The more specific you are with your instructions, the better the final product will be
  • Set a budget: Be realistic about the amount you can spend on each blog post
  • Check samples: Before hiring a writer, ask to see samples of their work. It will give you an idea of their writing style and whether or not they’re a good fit for your needs

The Importance of Putting Keywords in the Headers

When it comes to on-page SEO, one of the most important elements in your website’s header tags are used to structure your content and make it easier for users and search engines to understand.

There are six header tags, ranging from H1 tag to H6 tag. The most important header tags are H1 and H2, which are used to designate the title and subheadings of your page.

Search engines follow the words that appear in these tags and give them more importance, so it’s important to include relevant keywords if you want your pages to rank high in the search results.

Including keywords in your headers is just one of many ways you can optimize your website for better visibility and traffic.

How Images and SEO are Related?

Images are crucial parts of any site or blog post. They make your content more visually appealing, but they can also help improve your SEO.

Search engines like Google use image recognition to identify the subject matter of an image. So, by including relevant keywords in your image file names and alt text, you can help Google index your images and improve your site’s visibility in the search results.

Including images is a simple way to make your content more engaging and improve your chances of ranking high in the search results. So, be sure to include high-quality images in your web content.

How to Optimize Images?

Here are a few tips to optimize your images for SEO:

  • Use descriptive file names: Include keywords in your image file names to help Google index your images
  • Add alt text: Alt text describes an image. Be sure to include relevant keywords in your alt text to improve your image visibility in the search results
  • Choose the right format: Save your images in the JPEG format for the best quality and compression
  • Resize your images: Large images can slow down your website. Resize your images before uploading them to ensure they load quickly.

Why Choose Invensis for Your SEO Needs?

Invensis is a leading provider of digital marketing services. We offer a full range of SEO services, from keyword research and on-page optimization to website design and content marketing.

Our team of SEO experts will work with you to develop a customized SEO strategy that meets your specific needs and goals.

Contact us today to learn more about our SEO services and how we can help you grow your photography business online.


1. Which is the most useful way to optimize my website for SEO?

The best way to optimize your website for SEO is to create high-quality, keyword-rich content. Include keywords in your titles and headers, and be sure to include relevant images.

2. How often should I update my website?

You should regularly update your website with fresh, original content. This will help improve your visibility in the search results.

3. Should I outsource my blog posts?

If you’re not confident in your writing skills, you can always outsource your content. Be sure to give clear instructions, set a budget, and check samples before hiring a writer.

4. Does page load speed affect SEO?

Yes, page load speed is an important ranking factor for SEO. Optimize your images and keep your pages updated to ensure fast loading times.

5. How long will it take the SEO to show results?

The time it takes for SEO to show results varies depending on the competitiveness of your keywords and the quality of your content. Generally, it takes a few months to see the results.



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