Top 10 Tips for Product Photography for eCommerce Websites

Product photos are one of the most important elements for an online store. The difference between amateurish and professional looking product photos could drastically affect online sales. Product photos are meant to capture attention and can make or break an online shopper’s opinion of a product, irrespective of the color, style, size or other qualities that is being displayed. A study by Forbes has found that “67% of consumers say that an image is very important when selecting a product”.


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Customer’s trust is eroded by amateur looking shots of products and could even send them fleeing. Product photos effectively communicate the details of a product to customers in ways that a plain picture of the product won’t be able to. The high quality photo of the products bridges the gap of customers wanting to physically inspect the product by showcasing the product from multiple angles. As customers can access all the information they need with considerable ease, the likelihood of them coming back for more increases drastically. Therefore eCommerce websites must equip themselves with the right product photography knowledge to transform their product photos into one of their biggest assets.

Here are few tips that eCommerce websites can follow for amazing product photography:
  • Use a Good Camera:

    It’s extremely important to use a professional camera to capture quality product photographs. The modern digital single-lens reflex (DSLR) cameras are preferred the most by professionals due to its various functionalities and the ease with which amazing photographs can be taken. Different lenses can be used to capture photographs of different products. For example the 50mm lens can be used for portrait or mid-range photography of medium sized products whereas the 105mm lens is great for jewelry product photography and close up work.

  • Precise Lighting:

    Lighting is one of the most quintessential factors in product photography. The final output is largely dependent on how the product is lit. Even if the gear, the product placement angle and the photo composition is perfect, bad lighting can ruin the whole shot. Direct light from a source such as bulb is not preferred. Diffused light is the best option for product photography as it minimizes reflection coming off the product and even makes the shadows less prominent. There are various photography lighting kits that have attachable diffuser squares which are perfect for product photography.

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  • Use a Clean Product:

    Online shoppers demand perfection in the products they purchase online. The product photograph ensures prospective shoppers that the product is flawless and helps them in making a concrete buying decision. Research conducted by Amazon shows that shopping experience is improved by including images as the customer finds it easy to find, evaluate and buy products. The product must be free of dust, fingerprints and imperfections which clearly show up in the high quality product photographs. A microfiber rag can be used to wipe the product clean before shooting.

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  • Neutral Background:

    Different backgrounds can be used to compliment the product. A continuous background is preferred as it gives a simple and professional look to the product. The color options that could be considered include white gray, black or beige as these make the products stand out and grab the attention of the customer. A white background can be achieved by placing the product in front of white sheet of paper or a white wall and the product must be placed under diffused light. For more complex backgrounds such as a wood panel or a shining aluminum foil, the center of focus must be the product and not the background.

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  • Ensure High Quality Images:

    Having appealing and high quality images of the products can make the difference between a conversion and no sale. An experiment conducted by Upgradedape.com showed that by using a professional high quality photograph of a product the conversion rate increased by 21%. Therefore high resolution images of the products must be used to ensure that the customers are able to view the clearest picture possible.

  • Be aware of Reflections on Products:

    It’s a huge challenge to photograph products having highly reflective surfaces such as glass, steel, metals and gems. It would be a disaster if the photographer or the camera itself shows up in the reflections on the product. Care must be taken to avoid unwanted reflections and get the desired reflections back from the product. To achieve flawless photographs, soft lighting variations with decent diffusion must be used and placed at locations which are determined by the type of product. For glass products, a lighting technique called backlighting must be used where the light source is placed behind product thereby giving it a crystal clear appearance. For other products such as watches and metal objects similar lighting techniques can eliminate distracting reflections.

  • Take Wide Angle Shots:

    Wide angle shots provide flexibility while editing the photos before being uploaded to the eCommerce website. Catchy text or phrases can be added on either side of the image if necessary. A wide angle shot opens up options that might be helpful in the later stages even if the final photos are cropped before they are uploaded to the website. It also helps in capturing the essence of the product by providing a much stronger depth of field.

  • Have a photo for each color or variation:

    Different customers will have diverse preferences with regard to color and design variations of a product. Customers appreciate it when the product they are interested in is featured in various colors rather than having to select a particular color when purchasing which is completely different from what they are currently being shown on the eCommerce website. Therefore, each possibility and color combinations must be considered while photographing the products and extra care must be taken to maintain consistent lighting, product placement and camera angle throughout for each and every image.

  • Enable Zooming:

    For product photos to look their very best, zoom-in option must be provided so that customers can effortlessly examine the finer details of the product that they wish to purchase. This also helps in building trust between the eCommerce website and the customer. The photos of the products, when zoomed in, must not lose its quality and must highlight every minute detail.

  • Have a photo for each color or variation:

    The final product photograph is the result of a long list of choices that incorporated lighting, styling, exposure and the most critical aspect-post processing. Each product might require different methods of post processing to clear out any imperfections in the photo composition such as unwanted background and shadows. But post processing can be quite time consuming and can divert your effort away from your core business activities. This is where outsourcing the post processing activities to a professional Ecommerce Product Photo Retouching Company can reduce turnaround time and can be quite helpful in optimizing product photography production workflow. Be sure to outsource all the product photographs to the same digital photo editing company for post processing so that there is consistency in all the images.

By observing the points in this checklist, businesses will be able to identify the right digital photo editing outsourcing partner and can enter into long-term partnership. Businesses that choose to outsource image editing save valuable time and resource costs and can focus on their core capability for growth.

Invensis Digital Photo Editing Services has more than 10 years of experience in delivering professional image retouching and restoration services to clients across the world. Contact us today with your business requirement and benefit from world-class digital photo editing outsourcing services.

  • In 2014, we edited over 100,000 images of residential and commercial real estate properties for a US-based photography studio that services large parts of the Western Washington area.
  • We retouched more than 92,000 digital photos in 2014 for a leading online photography editing services studio that is headquartered in Texas, USA.
  • We edited and enhanced more than 91,000 property photographs for a leading UK-based provider of energy performance certificates, photography, floor plans and green deal advice reports.
  • We processed over 60,000 panoramas in 2013 for one of the largest hotel and resort chains of the world.

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